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Manager - Marketing Automation (COR00191)

Digital Marketing
Bengaluru
About Us
Livspace is Asia’s largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.

The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.

The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.

Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.
The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace’s leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.

Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/
Job Description

  • Responsible for email, whatsapp and SMS marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
  • Omni Channel drip campaign design and distribution through third party platforms integrated with marketing automation CRM 
  •  Understand and evaluate campaign metrics and distribute campaign performance to the stakeholders. 
  •  Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously 
  •  Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards 
  •  Planning weekly experiments and implementing successful pilots into automated workflows 
  •  Work closely with brand team, content team, creative team and product team to implement best communication practices 
  •  Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Hubspot and Salesforce such as managing the lead lifecycle, lead reactivation,, lead nurturing, segmentation, and lead scoring 
  • Developing drip campaigns / interactive campaigns / whatsapp chatbots to minimize the customer effort and improvising the efficiency on Hubspot
Job Requirement
  •  3.5+ Years of experience post MBA / 5+ Years of overall experience with Graduation degree, in email marketing, marketing automation 
  • Experience is Whatsapp drip campaigns / bot journeys, Email marketing and email drip campaigns 
  • Experience in B2C lead reactivation, lead retention, lifecycle management, and Cx
  • Strong working knowledge of Hubspot / Any other marketing automation CRM
  • Basic understanding on what CRM integration is, how API works 
  • Must have superior communication skills, both written and verbal. 
  • Must be highly organized and self-motivated with a sense of urgency. 
  • Strong independent project management skills. 
  • Capable of handling multiple tasks with competing priorities

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